Viewsframe
custom framing system
About
The idea for this project is to create a framing system that is quickly and easily assembled by hand. The system should be able to be customized how the consumer sees fit - being able to mix and match different lengths. The crucial part of the design is what holds the corners together, it has to be strong enough to hold a frame together, but easy to put together and assemble.
Design
The exact type of frame used in this example is the floater frame, a type of frame that makes the canvas appear separate from the frame behind. This way the hardware used to hold the frame together is hidden behind the canvas.
Corner Hardware
Originally the hardware was to be metal, but later in the design it was more cost effective to use plastic. This seemed to be the right material, as it was strong enough to handle the forces required, but significantly cheaper and easier to manufacture. The real revelation during the design was elimination for tools with a wing nut.
Artwork by John Lasater
To Market
A few prototypes were constructed as a proof of concept. Then the next step was to make a small production run of the parts, test the market's waters and also get user feedback on the frames. A website was created and advertising was done via facebook and instagram. Orders were taken for a couple weeks, then a week was used to prepare the shipments.
Final Product
The test was a success, and a viable frame that is easily put together by hand was made. This proof of concept and first product is the building ground for a larger product line in the future. If you would like to purchase one of these, you may do so here at Viewsframe